How to Choose Makeup Colors. One of the most important steps to applying your makeup is finding colors that suit your skin tone and eye color. You can then. Soft pink, tawny and beige tones work best for alabaster complexions. L.A. makeup artist Tasha Reiko Brown-Jovel, who has worked with Evan Rachel Wood. Includes: • The right colors for your complexion • Makeup color tips for african american women • Finding makeup for african american skin tones • Tips on.